OK so I'm not the biggest fan of EA for numerous reasons which I shalln't go into. I try to avoid many of EA's games, specifically those which are released via Origin because I do not want to support EA's distribution platform (principled gamer is principled). This puts me in something of a quandry when I saw that EA's Origin is jumping on the Summer Sale bandwagon mere days after Valve launched the Steam Summer Sale. Why such a quandry, well because there are some awesome games such as Mass Effect 3 and Battlefield 3 that I really want which were on sale with up to 50% off. As of writing I can no longer see any hints of the 'Summer Sale' on the Origin website so it may have just been a weekend thing, but I refuse to use the Origin client so I can't double check (sorry but being an independent gamer who does this website for a hobby does mean I can stand by my principle occasionally at the expense of details, kinda sucky I know but that's how I roll). Worst of all is that Bioware, without doubt my favourite RPG developer, is tied to EA. Fucksocks.
Overall, however, the very fact that Origin is having a 'Summer Sale' kind of leaves a bad taste in my mouth because it comes barely a month after David DeMartini, EA's VP of Global E-Commerce, took a pretty cheap swipe at Valve by stating that having a 75% off sale cheapens intellectual property and that Origin would never have a Summer Sale like that. No instead they just have a 50% off sale. Totally different thing. Completely legit. Doesn't make EA seem like a complete bunch of hypocritical a-holes at all who were just taking cheap swipes at the leading company in digital distribution (cos that's the spot they want to be in). EDIT: According to Escapist Magazine, some title prices were slashed by a whopping 80%. Wow, go ahead and reinforce my distrust of EA why don't you, God damn it EA I want to like you, I want to play your games, stop making it so God damn difficult for me to do that will you.